Roda
This January
Creative Directors: Maggie Winters, Zach Goodwin
The Roda team came to This January for a full rebrand, from naming to visual identity to a launch campaign. The brand captures that magical feeling of using car repair designed for the 21st century.
My role was to lead design on the logo and brand elements, as well as designing and executing OOH, digital media, and brand activations for the new launch.
Full case study at This January.
2023 ︎︎︎ 2024
![]()
![]()
![]()
![]()
Tulane School of Architecture
Pentagram Design
Creative Director: DJ Stout
Design Lead: Stu Taylor
Tulane School of Architecture approached Pentagram Design with the task of a complete brand refresh. The challenge was to give the school a unique, individual identity, print, and digital presence while stlil feeling connected to the parent university.
My role consisted of expanding the new brand identity into a comprehensive system, creating motion graphics for the primary identity mark, developing print materials for a magazine, portfolio showcase, and brochure, and assisting the lead designer and in-house engineers on the web and mobile redesign.
Full case study at Pentagram.
2020 ︎︎︎ 2022
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Enth
Pentagram Design
Creative Director: DJ Stout
Industrial Design: Jon Marshall
Pentagram Design was approached with the task of naming, identity, industrial design, and packaging for a new line of luxury sexual wellness products. The line consisted of organic, environmentally friendly lubes and spritzes designed to elevate intimate experiences.
The name “Enth” is a made-up word inspired by the Nth degree. The identity relies on a disappearing “e”, vibrant photography with a shallow depth of field, and translucent packaging materials to evoke intimacy, privacy, and the trascendent quality of the product.
I served as the project lead for naming and brand identity, and collaborated with the Pentagram London office on the design of the product vessels.
2021
![]()
![]()
![]()
![]()
![]()
Maroon Magazine
Pentagram Design
Creative Director: DJ Stout
For the past two years I has served as the lead designer and primary point of contact for Maroon, a donor-focused publication created by Texas A&M Foundation.
In addition to coordinating the schedule across teams, I art direct photoshoots, illustration, and infographics for each issue. Additionally, I ensure that each issue is suitable and optimized for the digital version of the magazine.
2019 ︎︎︎ Present
![]()
![]()
![]()
![]()
![]()
![]()
